Why points go unredeemed, and what to do about it.

Points are only as valuable as what they can buy. Most companies either have no rewards programme at all, or run one with a handful of merchant agreements and a limited budget. Employees and clients see points they can’t spend on anything they want, and the programme quietly stops working.

The cost of a programme nobody uses

Engagement stays flat. HR keeps negotiating vendors one by one. And the perceived value of the benefit collapses, so the budget spent on it buys very little loyalty in return.

Three things that drive redemption

• Brands people already shop with: supermarkets to fashion, travel to electronics.
• Instant, digital delivery, so a reward feels like a reward the moment it’s given.
• Flexibility to spend in full or in part, with a live balance.

Fixing the catalogue, not the scheme

You don’t need to replace a points scheme that works. With rewards as a service, Kaman’s partner API converts points into redeemable value from a catalogue of 100+ merchants across seven categories, all live for digital redemption in Egypt from day one, under one agreement.

Real brands people want means real redemption, and rewards that affect retention.